Marketing and PR

This section contains resources, guidelines and sample documents relating to topics such as box office, marketing, and use of Internet/social media.

Mermaid ‘Friends’ scheme

Friends brochure 2011

‘Cultural tourism: a how-to guide’, Arts Audiences

Practical approaches and information for including visitors in audience development strategies, 2012.

Digital arts marketing training, Arts Audiences

Online training materials tailored to the needs of Irish arts organisations, 2012.

'A future for arts touring in Ireland 2010-2015’, The Touring Experiment

Report and recommendations on The Touring Experiment, 2008.

Report - A future for arts touring in Ireland 2010-2015 (0.24 MB, PDF)
Appendix 1 - A review of touring policy from 1970s to 2000 (0.15 MB, PDF)
Appendix 2 - Dance Tour Case Study - Dance Theatre of Ireland - Slow Down.pdf (0.14 MB, PDF)
Appendix 3 - Music tour case study - Early music group Armoniosa - For several friends (0.14 MB, PDF)
Appendix 4 - Theatre tour case study Nomad Network and Livin' Dred (0.1 MB, PDF)
Appendix 5 - Visual arts tour case study exhibition surface tension (0.1 MB, PDF)
Appendix 6 - Summary of 50 research meetings by The Touring Experiment with tour producers (0.06 MB, PDF)
Appendix 7 - Audience attitudes and behaviour (phases I to III)
Appendix 8 - Detailed analyses and findings in six art forms
(This appendix is confidential for commercial reasons. For access, please contact the Head of Venues at the Arts Council.)
Appendix 9 - Comparative analysis (conditions for artists) in dance, music, theatre and traditional arts (1.2 MB, PDF)
Appendix 10 - Research agenda options for future research related to audiences and touring (0.05 MB, PDF)
Appendix 11 - Tour distribution maps by art form and location
Appendix 12 - Mediamarket - media analysis and evaluation report (2.4 MB, PDF)
Appendix 13 - Acknowledgements (0.04 MB, PDF)
Appendix 14 - References (0.04 MB, PDF)

Online resources and mentoring for arts organisations, Arts Audiences

Resources, case studies, mentoring reports and online learning. A partnership initiative of the Arts Council and Temple Bar Cultural Trust.

Box office service agreement, An Grianán

Contract for provision of box office services to other organisations, 2008.

Marketing policy and checklist, An Grianán

Marketing policy, 2010.

Marketing checklist, 2011

Marketing resources for incoming companies, Project Arts Centre

Marketing guide for visiting companies, 2010

Marketing template, 2011

Complimentary ticket request form, 2011

The customer journey, Project Arts Centre

Mapping of the customer journey through Project in person, by telephone and online, 2011.

Marketing and press guidelines, The Source

Guidelines for advance information required from visiting companies, 2011

Box office manual, Project Arts Centre

Staff manual for box office procedures, 2010

'A guide to marketing your production on tour', CoisCéim Dance Theatre and Heather Maitland

In-depth guide for anyone involved in marketing and particularly touring a production around Ireland, 2011.

Marketing resources for touring, CoisCéim Dance Theatre

Marketing resources provided to venues in advance of CoisCéim tours, 2011.